![]() The final SDK was made available on September 16, 2010. Microsoft unveiled Windows Phone on February 15, 2010, at Mobile World Congress 2010 in Barcelona and revealed additional details at MIX 2010 on March 15, 2010. Many hardware makers were listed in the release. In February 2010, a Microsoft press release listed the companies that would help make and operate Windows Phone. The important thing is keeping the focus on the Windows Phone brand, which we introduced in October and will continue investing in through Windows Phone 7 and beyond." "Customers want a simpler way to say and use the name consistently. The official statement on the matter was: Responding to this, on ApMicrosoft announced that the "Series" would be dropped from the name, leaving the platform named Windows Phone 7. Microsoft at first announced its new platform as "Windows Phone 7 Series" which initially came under criticism as being too wordy and difficult to say casually. Before the official announcement of 'Windows Phone 7', Microsoft began to refer to devices running Windows Mobile as "Windows Phones". The name 'Windows Phone' is a rebranding of Microsoft's old mobile OS called ' Windows Mobile'. Terry Myerson, corporate VP of Windows Phone engineering, said, "With the move to capacitive touch screens, away from the stylus, and the moves to some of the hardware choices we made for the Windows Phone 7 experience, we had to break application compatibility with Windows Mobile 6.5." Naming ![]() Larry Lieberman, senior product manager for Microsoft's Mobile Developer Experience, told eWeek: "If we'd had more time and resources, we may have been able to do something in terms of backward compatibility." Lieberman said that Microsoft was attempting to look at the mobile phone market in a new way, with the end user in mind as well as the enterprise network. One result was that Windows Mobile applications do not run on it. The product was to be released in 2009 as Windows Phone, but several delays prompted Microsoft to develop Windows Mobile 6.5 as an interim release. ![]() In 2008, Microsoft reorganized the Windows Mobile group and started work on a new mobile operating system. Work on a major Windows Mobile update may have begun as early as 2004 under the codename "Photon", but work moved slowly and the project was ultimately cancelled.
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